In today’s organizational structures the Sourcing function is oftentimes caught up between cross-functional alignments of Merchandising, Product Development, Production and Sales.  

With increasing price pressure and growing access to suppliers, Sourcing needs to reinvent itself. 

Similarly, Product Development needs to stay on top of trends and customer needs and is constantly under pressure to be more innovative 

Sourcing and product development have become crucial in our increasingly integrated world and we need to find a better way to work in the new normal.