Quality as a competitive advantage
Fast Fashion may emphasize fast and low price, but Millennial buyers will bring Quality to the forefront. 2015 became the first time the ‘Millennial’ generation outnumbered the amount of ‘Baby Boomers’ in the US1. This is a pivotal moment in the relationship between consumers and brands. Predictions of the “end of disposable fashion” is already looming. So what’s next?