When Speed-To-Market strategies allow you to stay ahead of the competition

With increase in competition and demand for fashionable products, Speed-To-Market has become a top management concern. Our studies show direct correlation between speed and lost sales. Lost sales could come from insufficient initial buy quantity for the 1st order and inefficient replenishment lead time for repeat orders.  Different levers need to be considered to address the speed challenge. This document aims to cover practical tips for supply chain practitioners who aim to make speed a competitive advantage.